New explainer video just completed for BT Financial
Vital News on November 22, 2014
Smart Video Australia is pioneering video-based digital CRM solutions in the Asia Pacific market.
We enable organisations to build and improve their customer centric communications.
This highly compelling video marketing offering, combines cutting edge cloud technology with our world class video production values.
Millions of customers can view their own personalised video on demand, in real time.
Each video is dynamic – automatically customised using your latest data.
Personalised video is the next crucial step in the evolutionary process of video content, and the move towards a more personalised approach to customer lifecycle management.
We are currently implementing a pilot program to 50,000 customers for the Cash Passport Prepaid Travel Money Card – a MasterCard owned company.
The Australian asked us to create 4 x web videos for their 50th anniversary. Each video will showcase one of 4 covers from a particular decade, highlighting key events that shaped our lives. We created a timeline that the viewer can actually travel along, moving inside the images. We brought the images to life with archival footage and the skills of our special effects team.
Last month we covered the The Vogue Magazine, BT Runway for Success. Our coverage included live feeds to two screens from 2 of our RED cameras. We were also enlisted to edit 5 videos of the event, including the event video below. This is the 2nd year in a row Vital Signs have been asked to cover this event.
Showcasing signature collections from Australia’s leading fashion designers and aspiring new designers whose talent has been uncovered through the BT Emerging Fashion Designer Award. BT Runway for Success is not just about showcasing fashion; it is also about supporting our community through Fitted for Work, a not-for-profit organisation that helps Australian women build the self esteem and confidence they need to achieve sustainable employment.
The School For Social Entrepreneurs addresses inequalities and social exclusion by supporting social entrepreneurs from all backgrounds to transform their talent into real social outcomes, in the form of sustainable solutions to poverty and disadvantage in communities.
Our Video Explainer business has become so busy we have moved it into it’s own home – www.theexplainerlab.com.au with offices in Sydney and Melbourne
A look at our Video Explainer competitor’s websites shows that most are outsourcing their animation to India. The result is an Australian video explainer market where everything looks the same. The majority of companies in the Australian video explainer market are essentially just brokers for off-shore providers.
At The Explainer Lab we’re busy creating custom designed explainers of super high quality that our clients love. Drop by and take a look.